The caption of the image is the title of the article: “Stopping Misinformation Means Fixing The Relationship Between Journalism And PR[1],” which is a reprint from the Australian-led digital media The Conversation’s article by Canadian Jaigris Hodson dated 22 April 2021. The lead says, “While this shift seems to favor PR, in reality it has resulted in declining trust in news, and that’s bad for everyone.” Mr Hodson is an Associate Professor of Interdisciplinary Studies at the Royal Roads University, Victoria, BC. So? Australian, Canadian and Filipino thoughts in journalism: Same, same. New words, old ways.
Clearly, Rappler and The Conversation are worried about their journalism being taken over by public relations (PR), but they are not worried about their lack of public relevance (PR2) – my brainchild.
As a creative writer who has been in self-styled journalistic conversations in the last 45 years, such a common PR problem prevails. – because while they have innovated in their media, they have not innovated in their overall journalistic service to their countrymen!
“If you want something new, you have to stop doing something old” – Peter Drucker.
Until now, Rappler, not to mention the other PH media, print or digital – such as the Inquirer, Manila Bulletin, Manila Standard, Manila Times and Philippine Star – every now and then dig dirt on prominent people to cast upon and cultivate their dirt-loving readers, and not dig holes to grow something new, green and/or gold!
I am sure both Rappler and The Conversation know what innovation is; and while their media have innovated from paper to screen, nevertheless, their journalism remains dated.
I say, the new slogan for all media should be “THiNK DiFFERENT!” That’s the acronym of this journalist’s new & long universal intellectual innovative initiative:
THiNK DiFFERENT:
Towards Holistic Information & New Knowledge for
Development Involving Families & Farms Enabling Resources with Ennobling New & Neutral Technologies
I say it is really the old PR giving rise to the new PR2. It’s time to stop the balancing act of public relations and journalism!
Mr Hodson says:
In recent years, as a result of media consolidation and the rise of social media, the relationship between PR and journalism has shifted. While this shift seems to favor PR, in reality it has resulted in declining trust in news, and that’s bad for everyone. When the delicate balance between journalism and PR is upset, we end up with an information ecosystem that is less trustworthy because it is driven by organizational goals rather than the public interest.
What Mr Hodson is saying is that the old journalism is for the public interest but not for public relevance, not for further inclusive social and economic development.
Mr Hodson says, “Journalism jobs are precarious, financially insecure, and require family support.” Precisely, Mr Hodson, to get family support, journalists must now go beyond public relations and into public relevance!@517
[1]https://www.rappler.com/world/global-affairs/stopping-misinformation-means-fixing-the-relationship-journalism-public-relations?tm_term=Autofeed&utm_campaign=Echobox&utm_medium=Social&utm_source=Facebook&fbclid=IwAR1XYkgmmKHlPUtp4cNmzr_5MVzrWz9-XFK7j2Q4BgZlXL14eSh4_IdbJ78#Echobox=1619367000
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